WhatsYourPrice.com allows rich men to bid on dates with beautiful women. Tracy Clark-Flory reports on the site’s recent findings:

Based on a six-month study of dates successfully brokered through the site, they found that “men who want to date women over 10 years younger than themselves have to pay approximately 13% more than the average to close every year of age gap.” A man 40 years older than his object of affection “will have to pay approximately 400% (or 4 times) more than a man who is only 10 years older to attract the interest of the same woman,” read the site’s press release. This may sound like mood-killing data, but it’s just the sort of blunt financial-cum-romance advice that is visible these days.